New Comma
Marketing
Illustration
Design
Animation
Overview
New Comma is a social networking site for African creatives all over the world to connect, create, learn and earn.
Challenge
The platform was running a beta waitlist program at its inception as well as creating awareness for the brand. New Comma now is to launch the product, convert the waitlist users into actual users, and grow the user base to at least 10,000 by the end of Y2.
The goals set by the brand are not impossible to attain. However, the launch of the platform has to make a bold statement in order to attract people from all the target categories outlined. This is the main purpose of the project.
Solution
To help bring to life a marketing campaign that truly highlights the essence of the platform and all that it’s about, by creating design, animation and illustration assets that would communicate the brand clearly and bring it a few steps closer to its end goal.
