Festival of the Diaspora
Brand Identity Design
Marketing
Event Branding
Overview
The Festival of the Diaspora directly addresses the global reckoning on societal inequities by convening diverse leaders interested in solutions from across the Americas. This convening allows private, non-profit, and government leaders access to more than 35 economic markets in one place. We have created space to assemble the next cohort of global leaders; we need you in the room to build relationships with them.
Challenge
The Festival of the Diaspora, having been a pivotal event that addressed global societal inequities by convening diverse leaders from across the Americas, faced a crucial challenge in its rebranding efforts. The primary concern was to redesign and modernize the event's overall structure and presentation, ensuring it seamlessly aligned with the contemporary event landscape. The rebranding endeavor had to not only attract private, non-profit, and government leaders but also transform the event's design, organization, and presentation to be modern and easily assimilated into the overall experience, creating an engaging and transformative platform for the next generation of global leaders to build lasting relationships
Solution
We refreshed the brand's appearance, crafting a modern and visually appealing identity for the event. This involved designing a new logo, selecting a color scheme that celebrates diversity, and incorporating design elements that resonate with our diverse audience. The resulting design is simple and consistent, making it easy for people to recognize and connect with the theme of diversity.
