Metric
Brand Identity Design
Marketing
Event Branding
Overview
Metric is an advanced persona identification system, using data analytics to help businesses better understand their target audiences and improve their marketing strategies.
Challenge
Metric, with its primary goal of safeguarding users from the threat of fraudulent activities by mandating identity authentication for all transactions, requires a distinctive visual identity. This challenge involves creating a brand image that sets Metric apart from existing identification systems, effectively conveying trust, security, and a heightened level of identity verification in the user's perception.
Solution
To set Metric apart from existing payment systems, our approach was to highlight its robust identity authentication feature. We based our branding direction on the theme 'Security Is Who You Are,' a powerful and reassuring statement that emphasizes individuals' control over their financial transactions and underscores Metric's commitment to security and trust.
