Akaya
Brand Identity Design
Marketing
Event Branding
Overview
AKAYA is a non-profit organization focusing on the personal and professional development of the next generation of African female leaders by building their confidence, centering their voices and ensuring they reach their full potential.
Challenge
AKAYA, a non-profit organization with a focus on the educational, passionate, and impactful development of the next generation of African female leaders, confronts a branding challenge. The challenge is to design a brand identity that effectively communicates the organization's mission, emphasizing confidence, amplified voices, and maximum potential while reflecting the core values and resonating with the target audience.
Solution
In response to AKAYA's mission of empowering the next generation of female African leaders, our design evokes an Afrocentric emotive. Core elements of the brand pay homage to fundamental African values, celebrating the richness of heritage. The warm color palette represents diverse African climates, embodying education, passion, and impact. This brand identity fosters confidence, ensuring the full potential of young leaders, and resonates deeply with AKAYA's mission.
