Viuhealth
Brand Identity Design
Marketing
Illustration
Overview
ViuHealth is a virtual autoimmune care app that combines clinical expertise and data science to help people living with autoimmune diseases better manage their condition, identify their triggers, meet their health goals, and learn new ways to sustainably improve their day-to-day care.
Challenge
ViuHealth's (formerly DrugViu) rebrand aims to create an authentic and bold brand identity for their virtual autoimmune care app. The challenge is to integrate their client's vision and values into every design aspect, including typography and color palette, ensuring a unique and immersive expression of the brand while maintaining a strong focus on helping individuals manage autoimmune diseases effectively.
Solution
Our approach to this rebrand centered on an immersive exploration of client's vision and values, leading to a bold and authentic expression of their brand. From typography to color palette, every detail was carefully considered to reflect their unique personality. It was a true collaboration and we're trilled to showcase the outcome.
