Overview
The Olston Foundation is an African startup brand with a global perspective that is deeply invested in promoting community wellbeing. The foundation is centered around taking opportunities to give back to the community and forwarding worthy causes, with an interest in promoting community development through tech.
Challenge
The Olston Foundation, an African startup brand with a global perspective, is committed to enhancing community wellbeing and promoting development through technology. The challenge is to develop a basic identity system that aligns with the brand's mission, using color and visuals to convey a sense of warmth and community, ultimately resonating with the foundation's goals of giving back and advancing worthy causes.
Solution
The goal was to build a basic identity system that is congruent with the goals of the brand, evoking a sense of warmth and community through color and visuals.
