Overview
Headquartered in Denmark with operations in India, Phepton Pharmaceuticals is a leader in peptide proteins, manufacturing drugs for bodybuilders, fitness enthusiasts and cosmetic consumers. Looking to reimagine their brand, Phepton approached Don’t Be A Stranger to help the brand enter new markets with a unique brand identity, create a new online presence, and become more relatable to their primary audience.
Challenge
Phepton needed a strong visual and verbal approach to communicating with their audience. Our strategy was to create a new design system that could help the brand maintain its identity as a pharmaceutical company, while becoming more relatable to fitness fanatics by reflecting their lifestyle, attitude and interests.
Solution
Essentially, we approached this project with a goal to decouple Phepton Pharmaceuticals from the conventional look and feel of typical peptide pharmaceutical brands, by creating a fresh appeal that makes them more of a lifestyle brand for fitness enthusiasts.
